Transitioning to a low carbon future, while boosting profits
Last week I had the pleasure of speaking at the 8th Annual Chief Supply Chain Officer Forum about innovative sustainable logistics solutions and added customer value.
- Firstly, when continuously keeping an unsustainable high level – in my cases running ultra-distances – you hit a point where the damage is irreversible. If I had kept running on a sustainable level, I would have had the possibility to continue for many years more.
- Secondly, one clearly needs to understand the value an activity provides. In my case, I valued being out in the mountains, being challenged through endurance sports and spending time with my friends. All of that I could have achieved with other forms of endurance sports, without having caused the irreversible damage.