Aldi looks to muscle in on delivery market in partnership with Deliveroo

Aldi trialling a new delivery service for a small selection of essentials

Aldi is trialling on-demand grocery home delivery in the UK in partnership with Deliveroo covering a small range of essential items, such as bread, milk and fresh produce.

Customers will be able to order from over 150 Aldi products through the Deliveroo app. These will be picked and packed by Aldi colleagues in-store, for delivery via Deliveroo’s network of riders within short turnaround times of less than an hour.

The supermarket is only offering a rapid delivery service from its Daleside Road store in Nottingham, before extending the trial to a further seven stores across the East Midlands in June.

If successful, the rapid delivery service could roll out to further Aldi stores by the end of 2020.

The trials follow on from another trial of delivering online food parcels priced at £23.99, inclusive of delivery, which contain 22 products including tinned soup, rice and pasta.

Giles Hurley, Chief Executive Officer, Aldi UK & Ireland, said: “We hope the new trial with Deliveroo will provide more customers with access to great quality, affordable food at Aldi.

“This is a new and exciting venture for Aldi and we will be constantly reviewing how we can best serve our customers and continue to provide them with the high quality products they are used to in store.”

Ajay Lakhwani, Vice President of New Business, Deliveroo said: “At Deliveroo, we are doing everything we can to make sure that people get the food they need and want during this unprecedented time. We are pleased to partner with Aldi and deliver even more choice to our customers as they continue to keep safe at home.”

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