Niche > broad
By on Nov 16, 2016
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Get specific with your startups!
The need to innovate has become central to the continued success, or even survival, of many businesses. I was recently asked to brief a group of students and industry newcomers to the logistics field on ‘creating a good idea’. One of the areas I noticed they were falling short was on focusing ideas at a specific customer problem and/or market segment.
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