Omni Channel and The Ever Persistent Discussion of Final Mile
Over at Logistics Viewpoints (A blog you should be reading) Chris Cunnane gave us a sneak peek into a survey he conducted with DC Velocity magazine about different final mile modes and their current and anticipated adoption rates. The results were not overly surprising.
- One Way Door: This is when the idea, once launched, either cannot be taken out or would be too costly to change back. This type of innovation requires a lot of deep thought, analysis and modeling because once you go in, you are all the way in (See my posting on Cortes' boats).
Two Way Door: This type of innovation is one that you can experiment, pilot and then recover or back out if it does not work. Thing Google Labs on this one. How many things has Google launched, decided it does not work and just stop. No harm, no foul.
A two way door innovation is one you should develop quickly and try it out. Worst case you will learn something and best case is it will work. If it does work, because you moved so quickly, you will have incredible first mover advantage - something that is vitally important in the world of fast follower copy cats.