Uniqlo remodels its supply chain to race in the fast fashion market
Uniqlo is speeding up its production cycle to compete in the shipping race with other fashion retailers by compressing its design-to-deliver supply chain down to just 13 days.
- In eight years, the total sale of luxury sales online is estimated to reach $90 billion.
- Delivery times have been decreasing. They went from nearly 5 days in 2013 to around 4 days just two years later.
- Customer expectations have also shifted. Unless a delivery is made within two days of purchase, it’s no longer considered “fast”.
- Even same-day delivery may no longer be enough. Some retailers are now offering one-hour and 90-minute deliveries.
- Faster delivery is linked to a decrease in return rate which helps overall sales.
Closing Thoughts on Uniqlo’s Clothing Logistics