Real-time Supply Chain Innovation with Heineken-led Hackathon

In an effort to address supply chain innovation, eft has partnered with HEINEKEN and Startupbootcamp to host an innovation day in conjunction with the European 3PL Summit and Chief Supply Chain Officer Forum (October 16-18, Venlo).

As innovation has becomes increasingly business critical, eft is going to be hosting a comprehensive innovation day at the European 3PL Summit and Chief Supply Chain Officer Forum involving an in-depth innovation workshop and a hackathon.

Led by innovation experts Startupbootcamp, eft will be providing the information to help workshop attendees run innovation programs within their own organizations. The workshop will feature a case-study by the former CSCO of Pepsi Co. as well as numerous innovative start-ups.

In addition to the workshop, HEINEKEN has been working with eft to provide a real-world supply chain challenge for this year’s European Disrupt Logistics Hackathon. 5 hackathon teams will be on-hand to create and pitch solutions to the problem, pitching them to Heineken and all workshop attendees.

‘Heineken understands the important role innovation plays in supply chain.’ Said Bas van Vugt, manager global innovation at HEINEKEN. ‘In that spirit, we’re really excited to work with supply chain peers on solving a real-world supply chain challenge.’

This initiative is a reflection of HEINEKEN’s Innovators Brewhouse, a connected innovation space created by the brewer to collectively find solutions to HEINEKEN challenges and to shape the future of beer and cider through invention and shared development.

‘Innovation has bucked the trend and successfully navigated its way from buzzword to critical strategy.’ Said Haley Garner, Head of Research and Digital Content at eft. ‘As such, we want to provide out supply chain community with the tools necessary to succeed at innovation.’

eft has classified the hackathon and the workshop as Supply Chain Innovation Day which will be taking place October 16th from 12:00pm-6:00pm at Venlo’s De Maaspoort Theater.

About Heineken

HEINEKEN is the world's most international brewer, committed to surprise and excite consumers with its brands and drinks everywhere. From a single brewery in Amsterdam 150 years ago, the company has grown into the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 73,500 people and operate more than 165 breweries, malteries, cider plants and other production facilities in more than 70 countries.

About Startupbootcamp

Startupbootcamp is a mentorship-driven accelerator program. We run 3-month-long programs in 14 cities that support startups with direct access to an international network of the most relevant mentors, partners and investors to help them scale

globally. Admission to Startupbootcamp is highly competitive - hundreds of companies apply and only a few are selected per program. At the end of the program, on Demo Day, they get the opportunity to pitch to mentors, partners and investors.

About eft

eft Supply Chain and Logistics Business Intelligence is the global leader in business intelligence and C-level networking for the transport, logistics and supply chain industry. We specialize in connecting senior industry executives with their industry peers, and with the crucial information they need to excel in their work.


comments powered by Disqus