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Omnichannel and e-Commerce Supply Chain Management – 2016
E-commerce and Omnichannel—especially the e-commerce segment—have been and are changing retailing
- Retail growth is coming from e-commerce which, in turn, affects market share. This creates a challenge for retail traditionalists. It is also a significant change situation.
- Omnichannel and E-commerce are new retailing and selling paradigms that have new touch points for customers. They are about customer convenience and customer expectations.
- E-commerce is about customers, not retailers. That is a very different dynamic that places power in the hands of customers.
- They have conventional, even myopic, views of their business. Many view retail and selling as about stores. They make an internal battle of bricks versus click, and e-commerce should support stores and store traffic.
- They are not accepting that, at some point, online sales are expected to exceed in-store sales.
- Does it enhance the customer experience—serving customers--or is it a way of serving retailers?
- Is the purpose to get foot traffic for stores?
- Is it a transition program to serve customers while building the supply chain required to drive e-commerce and omnichannel?
- How does it really differ from the customer go to the store to buy in-store and skip the online buying?
- Is requiring a customer to go to a store to pick up his order qualify as “delivery” of the order?
- Does it provide customer convenience or does it undo the convenience that began with online ordering?
- Are some retailers trying to reverse omnichannel to monochannel?
- Does it minimize the role of digital selling?
- Does it generate the foot traffic and sales to offset possible sales erosion by customers changing their online activities to websites that deliver orders?
- Is it used as a way not to invest in and to change to the New Supply Chain required to drive e-commerce and omnichannel for the customer experience?
- What is the long-term viability of this approach against websites that deliver orders?
- Does this approach limit retailers from addressing the modifying role of brick stores?
- For omnichannel, retailers are selling into multiple sales channels. Yet many try to use one supply chain to meet the differing requirements of each channel. Is that logical?
- Do customers really care about omnichannel and various platforms? Or do they just want to order and get quick delivery of their orders?
- And to the point. For e-commerce and omnichannel sellers, how well do e-tailers and omnichannel retailers supply chains perform?
- Network Alignment that matches end-customers, their locations, and service needs.
- Advanced process integration that goes across the supply chain with no gaps or redundancies.
- Advanced technology integration with visibility across the entire supply chain—and more. 3D printing and delivery, robotics, and RFID are additional technology areas.
- Implementing lean supply chain management across the chain and especially for the international segment to reduce the wastes of excess time and inventory.
- Extending the supply chain upstream. This is very important. It redefines supplier relationships.