Will Amazon finally hit a roadblock in 2020?
Absolunet has predicted 10 trends that will define e-commerce in 2020 and believes Amazon is finally going to see a slowdown
Amazon hits a wall, China’s rising digital influence, in-store facial recognition, in-fridge delivery – these are some of the top 10 e-commerce trends to watch for in 2020 from Absolunet. According to the company these include:
AMAZON STOPS BEING UNSTOPPABLE
Cracks are starting to appear in the e-commerce conglomerate's previously impenetrable armor.
MALLS BEGIN THEIR COMEBACK
Out with the tired park-and-shop formula, in with the modern interaction and experience-based destination.
OUR IN-STORE BEHAVIOR WILL BE LINKED TO OUR ONLINE DATA
Facial recognition and device tracking transform in-store visits into valuable data as merchants get closer to true omnichannel.
THE SHIPPING WARS BEGIN
Fast & free shipping will be an option for every merchant.
CONSUMERS BEGIN SELLING THEIR OWN PRIVACY AND DATA
The Rise of Privacy by Design + consumers choosing which brands can access their information.
CHINA'S RISING DIGITAL INFLUENCE
The world leader in digital commerce will unleash its shoppers and technologies on the world.
THE YEAR OF DISTRIBUTION CENTRES
Fulfillment, order management and logistics are the new battleground for the digital consumer
REACHING PEAK ADS
Brands and retailers start looking beyond the Google/Facebook duopoly
IN-FRIDGE, IN-CAR AND IN-HOUSE DELIVERY
Merchants take delivery into people's vehicles, households, and appliances
HELLO, INTERACTIVE EMAIL
The inbox is the new browser
"After years of innovation and technology selection, brands and retailers are now competing on speed, efficiency and simplicity of experience - all the while juggling increased data, accessibility and privacy concerns." says Charles Desjardins, Absolunet Executive Vice President. "Commerce has transcended physical and digital channels, the "e" in "e-commerce" is becoming superfluous. We hope the 10 e-commerce Trends report helps retailers, manufacturers and distributors gain valuable insight and helps them choose the right strategies and partners to bridge the e-commerce gap."
Since 2015, Absolunet's 10 e-commerce Trends report has predicted the following year's e-commerce Trends with a claimed 87.5% accuracy rate.