Dynamic Distribution Disruption 2017 State of Retail Supply Chain Report
Retail is shifting from being where consumers purchase goods to being and industry chasing consumers. Many retailers have proactively identified that consumers hold a significant amount of power in the retail-consumer balance, however in practice, the supply chain is still playing catch-up. Consumers are becoming more embedded in every layer of retail - enabled by online and mobile technology. This means that for a retailer to be truly consumer-centric, the supply chain is going to have to become more consumer-friendly.